Tips for planning your website and your web design

Tips for Planning the structure and content of a website

"We need to network." or "Somehow we have to make because once was." - Such or similar statements we hear often. Before, however, "the net" is, or revised an existing page, it is appropriate to clarify some preliminary questions in order to develop a meaningful and effective approach.

1st It is advantageous to meet the following three questions and answer:

1.1. What do you want to achieve with the website?

What is at the forefront of your website? Should primary product will be released to potential customers the services are brought closer, the website is only an "extended calling card" or to visitors comprehensive information about the company or the products on offer will receive? Regardless, we always assume: You want to win new customers.

1.2. Who do you want to achieve with the website?

Which target group you wish to address with the website? Is it the entire audience, the appeal also "offline" with your products or services, or is it just a snippet of the entire target group (resulting from the fact that Internet use both, depending on age and social status, as well as B2B Area Nutungsintensitäten having different)?

1.3. Where do you want to reach someone with the web pages?

Of course the internet! But this is the question of the use of geographic and market your business. Focus on a particular city or region, or are you country, or nationwide or internationally?

2nd If these issues are clarified, can the substantive aspects will be deepened:

2.1. The size of your website

How much information should be displayed, how detailed should the presentation be? Not always, in every business situation is worth a very large (and expensive) site. The websites of your direct competitors can influence the recommended scope of your web pages.

2.2. The structure of your website

A very basic question is the (navigation) structure of your website. It may be helpful here, putting the "cart before the horse". Take the most detailed information, would be the one and categorize them as far as possible. It follows almost automatically the required navigational structure. Or they have certain categories that you absolutely want to represent, then go from there, more detailed in the information level. reach (note: your visitors should be consistent with a maximum of 2-3 clicks with the information they!)

2.3. The layout and the "tone" of your website

Depending on the amount of information, but also decisively influenced by your target audience and a possibly already existing corporate identity, the layout of your website is developed. Also formulations should be oriented fundamentally to your target audience and the positioning of your company.

3rd The view to the future

3.1. Keep an "open door"

Experience shows that many customers would expand over time like your website for more information. Either from the finding out that a website is quite effective advertising technology or resulting from the expansion of business and activities. Therefore, it can be useful even at the initial planning stages, both in terms of the layout, as well as in relation to the structure to provide for appropriate ways to expand in order to minimize the extent of follow-up (and thus cost) for the extension.

4th General and important comments

4.1. Websites as an advertisement of your company

Websites are a very important flagship for your company. Often potential customers here already the - all-important - first impression of you, your products and your services.

It is therefore essential that measures were taken in the planning, design, text and picture position and, finally, when reacted with great care. It is not advisable to "just quickly go some way to the net". Take your time, play by different concept variants and access to photographs and text back to back on the services of professionals.

Also, already in the planning and conceptual design can be helpful, expert advice. We are at this already with your first considerations you may have. Ask us, we do not leave alone!

Want to know more? Just contact us.